This is the best tl;dr I could make, original reduced by 41%. (I'm a bot)
After all the hype, the Season 6 cliffhanger finale and the double death of the Season 7 opener, nobody expected The Walking Dead to return this year at record heights, even if the AMC blockbuster was celebrating its 100th episode.
The Season 8 premiere of the zombie apocalypse series snagged 11.4 million total viewers and 6.5 million adults 18-49 for a 5.0 rating.
That's down 40% in the demo and 33% in total audience from the Season 7 opener of October 23, 2016.
When some straggler adjustments are made, the Season 7 debut is virtually even with TWD's Season 5 opener for an all-time season high.
Overall, with a slight 5% uptick in viewers and 1% in the key demo over the latter part of Season 7 averages, the Season 8 premiere is the show's fourth-best debut yet.
Compared to the big swingers on the Big 4, the Season 8 TWD opener is up 58% over the This Is Us key demo average and 146% over how Empire is faring among 18-49s. However, with a surprisingly robust Sunday Night Football this weekend in a well-marketed Super Bowl LI rematch between the New England Patriots and the Atlanta Falcons scoring 16.74 million viewers and a 5.6 demo rating in fast affiliates alone, the direct competition was certainly strong -100th episode and all.
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